Consequences in Design

Published 7 months ago • 2 min read


First of all, thank you for responding to the two surveys I included in my last email. These things really help me, not just because they assist me in producing better content, but perhaps even more so because they motivate me. Writing a newsletter can at times feel very lonely because, let's face it, it's very one-directional. Therefore, receiving feedback really helps me because it tells me that there are at least a couple of you who read my emails and enjoy them. If you haven't answered these five simple questions yet, there's still time.

A quick summary? Sure!

  • Most of you found me through social media (56%), which was a bit surprising, but I really didn't know what to expect either.
  • No one rated the content as bad or terrible (phew!). 52% think it's good, and a whopping 30% think it's great.
  • 3% think the design of the newsletter is bad. If this is you, please hit reply and tell me how I can improve it!
  • Many of you mentioned that you appreciate the personal approach that I have to writing and sharing experiences. This makes me feel all kinds of (good) emotions!
  • Most of you mentioned that you want more frequent emails, which is nice to hear and something I'll do my best to do. I feel like I'm already making progress!

Lately, I've been thinking more about user research (we're finalizing a couple of new things at Summer Health), and this podcast episode made me write down a couple of thoughts. I'm thinking that going forward, not every blog post needs to be a thoughtfully curated masterpiece. After all, some of the reading I tend to enjoy online the most is similar to Anthony Hobday's.

So without further introduction, here’s something I just wrote on user research, how every design project is a series of decisions, and how all decisions have consequences and compromises.

Many of you also mentioned that you enjoyed the links I share so here are a couple of things I’ve enjoyed online lately.

Things I’ve read

After having time to reflect I believe more than ever that the very best outcomes flow from great leadership that combines the head and the heart.

I’d be remiss if I didn’t note that in all of this there is also a cautionary tale for anyone who succeeds at something — which is that
the higher you climb, the smaller your world becomes. It’s a strange paradox but the richest and most powerful people are also some of the most isolated.

I found myself frequently looking at Elon and seeing a person who seemed quite alone because his time and energy was so purely devoted to work, which is not the model of a life I want to live.

Talk again soon! And hit reply if you want to ask me anything!


Sharing the insights I’ve uncovered about design and strategy is a not-so-secret passion of mine. The design industry is constantly changing, growing, and redefining itself and I’d love to share what my more than 25 years in the field thinks about that with you!

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