The Power of Product Principles

publishedabout 1 month ago
1 min read


Some time ago, I teased all of you about creating a product design course. The response was amazing, and I was really excited. However, things got busy with work, which is great, especially in today's economy. But I also hit a roadblock with writer's block.

Recently, I took a break from the online world, and it made me realize something important. Maybe it's not reasonable to expect myself to sit down and write a whole course when I'm struggling to even write blog posts. It's like signing up for a marathon when I'm not in shape for a 5k. It might be possible, but the process and results won't be great.

So, here's a new promise from me: I'm going to get back into consistent writing. For over 6 years, I published blog posts every two weeks. But eventually, I felt like I was running out of topics and just repeating myself. Well, here's to another 6 years of bi-weekly publishing. And what better way to kick it off than by talking about principles?

→ The power of product principles

Let’s Collaborate: Your Questions, My Answers

As I embark on a more frequent writing journey (affirmation in progress here), I have a little request. What’s on your mind? What questions do you want to ask me? What areas would you like me to delve into? I swear I’ll respond to your email, and I’ll give it my all to craft a blog post on your subject (as long as it’s related to product design or freelancing).

All you have to do is hit reply.



“You know I am really stupid. For years I have looked for the perfect pencil. I have found very good ones but never the perfect one. And all the time it was not the pencils but me.”

I updated my “Tools I use to run my business” with that quote.

Anything else?

Now hit reply and let me know what's on your mind. Can't wait!


Anton Sten

Let's keep this quick, I specialize in delivering outstanding digital products through strategy and design. Through my newsletter, I'll share with you how I've helped companies like Google, Spotify and Loom have better user experiences. Occasionally, I'll throw in a thing or two about running a solo business (I've been doing this for 15 years).

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