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publishedabout 1 month ago
1 min read


What’s this? Are we doing click-bait headlines now? It seems so! However, it’s actually true. Since switching to Convertkit, my email list size has decreased with every email I’ve sent. Surprisingly, I’m okay with it! In fact, I think it might be a good thing. Are you curious? I’ve written this post to explain my thinking behind it all.

Updated design

In other news, you may have noticed that I’ve updated the design of my site again. I’ve decided that my brand is all about simplicity, and the site should reflect that. I’ve always been inspired by sites like Alex Widua’s, and I’ve come to terms with the fact that I consider my website to be my playground. It’s where I explore my creativity and dabble with code.

Updated website


After seeing Aaron Rolston’s new website, I was reminded of the time when I had a /now page. I always enjoy reading pages like these, so I figured I’d give it another shot.


New case

I have published a new mini case study that showcases some of the work I did with Forward Operators earlier this year. The focus of the project was to define a new graphical interface for their AI LLM.

Forward Operators

Finding old articles

After blogging for more than 8 years, it has become increasingly difficult for readers to find old, yet still relevant, articles. To help alleviate this issue, I have started combining a series of articles into a newsletter sequence. The first sequence I have completed is all about conversions. So, if conversions are your thing, just click on this link and you will receive four emails over the next two weeks.

I love conversions

That’s all for now. I’m spending a couple of days walking around the beautiful city of Gothenburg listening to audiobooks during the day and enjoying fantastic music at Way out West during the evenings.
Life is good.

2 x Links

2 x Quotes

“You’re more likely to unlock a big leap in performance by trying differently than by trying harder. You might be able to work 10% harder, but a different approach might work 10x better. Remain focused on the core problem, but explore a new line of attack. Persistence is not just about effort, but also strategy. Don’t merely try harder, try differently.”
James Clear

"The most important things in life to me are health, family and friends, and they come before work. I expect that the same holds true for everyone else who works here."
General principles at Warp

Anton Sten

Let's keep this quick, I specialize in delivering outstanding digital products through strategy and design. Through my newsletter, I'll share with you how I've helped companies like Google, Spotify and Loom have better user experiences. Occasionally, I'll throw in a thing or two about running a solo business (I've been doing this for 15 years).

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